Let’s face it, from an entrepreneurial standpoint, Big Tech’s successes including Search and Social Ad Sales, are impressive. It shows that the internet is indeed a powerful thing. But unfortunately, in the process of doors opening for big companies that have the web as a big part of what they do, privacy went down the tube, and small businesses that were not using a good online strategy, went out of business.
Do They Really Care About Your Privacy?
True, some of the search engine companies and social media ones, have started doing PR campaigns of how they value our privacy. They say that ensuring privacy as well as maintaining our security, is their major goal. Why? because they want you to pay them money for their ads. Virtually all search engines and all social media sites, were created for the sole purpose of getting information on visitors. Their needs and so on.
Can You Succeed without Search or Social Ads?
Then they get you to pay for ads on their platform. That is their true purpose. Not to bring people together and improve communication in the world and so on. No. They want your information and then sell it to advertisers as well as use it themselves. Your data have been being compiled beyond your wildest dreams. It is possible they know more about you than as you do yourself. But now it is time for you the small business owner, or you, someone who is starting a company, to win over big tech, or at least need to buy less ads from them. Now you can understand your future customers better.
A lot has been written on the site MagicPreneur about being a, well, MagicPreneur. Being a MagicPreneur is the same as being another kind of entrepreneur, with the difference being that the focus is on magic and the magic industry. There are many other kinds of jobs in magic than just being a magician or mentalist. And all of these jobs, even if they traditionally were a “for hire” position where you just showed up for work, everything is different now because of technology and the impact of things like COVID and remote working. This means that whatever your goals are in the working world of magic, you better start learning how to be a MagicPreneur. Two jobs in conjuring that definitely require you be a MagicPreneur are being Magic or Mentalism Lecturer as well as being a Kids Magician who does birthday parties and such. An interesting side by side that is possible with these two job descriptions is that one of them, Magic Lecturer, is generally for magicians only, while being a Kids Magician is geared to the public, specifically parent decision-makers for their child and that kid’s friends,
Magic Lecturer
It is tough to make this one into your only source of income, but there are those who have done it. Becoming a magic lecturer means have a record of success and a highly commercial idea of magic to lecture regarding. In large part for many is making much, and sometimes most, of their income by selling lecture notes, books, and effects themselves, all of which will be most helpful for you if you invented and created all these kinds of materials. Getting bookings can be through shop locations possibly were promoting a new effect of yours, or though magic organizations where, depending on the rules of the organization, could do bookings on a national or local level, so you need to check this out. Additionally, you can promote your lectures online on social media services that have video streaming live and prerecorded capabilities.
Local Birthday Kids Magician
And do not write off performing at kids’ birthday parties in-person, but there are also online opportunities where you perform from your studio broadcasted to a large video screen in the house of the child whose birthday it is. Word of mouth is immensely helpful with this approach. Most of these jobs come from referrals of one kid’s parent to another. There is a lot of competition for this area, especially in large cities. Marketing is critical online. And if you are just starting out, the recommendation is to explore the possibility of doing performances remotely through streaming video live. You can still do all the things you normally would but adapted to the screen, with some interaction not possible. Though, with some clever thinking you can come up with ways to get the kids active. On your end when doing a virtual show, you will have the phone or broadcast means providing you with an image of the kids and birthday child. Volunteers, activities and a special magic trick with the birthday kids are possible with some thinking outside of the box.
You cannot go wrong when you make a difference in your community because it is a win-win. Your community benefits by having a more positive outlook in 2022 and your business can grow as a result of letting locals, both online and off, that your company really compares about the community and issues like staying safe. This works like magic.
MagicPreneur Calls 2022 the Year of Independence for Those Going Solo
As controversial as it is, going solo as a MagicPreneur means truly that, Nada Needs outside of certain services like phone etc. The goal has been to have MagicPreneurs be self-sufficient enough such that they do not have to spend on items they can generate themselves. The reason not all of those in MagicPreneur biz are not happy with this, is because most of those individuals are vendors who now do not have all the income stream coming in from conjurers who are truly going at it alone.
Tapering Off
And funny enough, since you would think giving up vendors would mean more to do yourself as a pro magic performing artist, the reality is that with the new methodologies being introduced like those of WizNYC in his weekly “My Meta AI” Report, dependence is going away. The so-called “must haves” are being reduced. The business model is transforming. Initially it can be like tapering off of something holding you captive.
Metaphorical Lessons from the World’s Most Famous Magician Living or Not
Eventually you’ll be able to walk away from it. Houdini and his unique grasp of escapology empowered him to be able to get free of handcuffs, and so now are the modern MagicPreneurs. Plus, this newfound time is making it easier for magicians to focus on their magic show and neighborhoods. Of course, these days a neighborhood is often digital.
in 1926 Harry houdini makes a difference in a children’s hospital in chicago
The Art of Magic Engages and Delights
Harry Houdini was one of the best MagicPreneurs in the business of show, who ever lived. He had a passion for being a performer and winning the applause of an audience.
“Never try to fool children, they expect nothing, and therefore see everything…”
– – Harry Houdini
Prestidigitator Extraordinaire
Another Insight via Houdini is that MagicPreneurs Now Have More Time to Make a Difference in their Communities
There are many ways of “Giving Back” to your community when you are a magician. One of the best ways to do this can be to perform at places where people really need the delight and hope that the performance of magic tricks can bring. A children’s hospital is an example of this. At the time he did not know it, but back in 1926 when magician Harry Houdini performed for young people in a Chicago hospital, later that same year was his passing. But sharing the “magic of magic” with kids was his chance to give back.
More Settings for Giving Back to Your Community Online and Off
Another setting for entertainment wizards where they can perform for grateful audiences and bring smiles to their faces, is in an elders’ care facility. Often times seniors can feel very lonely in these nursing homes, so a conjurer performing for them is a breath of fresh air and can make their day.
Making a 180 in Terms of Perception is Sad
Although we look forward to 2022 with great anticipation, something heartbreaking that is going on at the same time is a way in which some see certain things that have been said either offline or on that have been misconstrued and for this we apologize profusely. Web Design Magician, USA Magicians and even Invent Mentalism have gotten the wrong idea from our unofficial mantra.
MagicPreneurs Being Independent in 2022 is a Good Thing
Our encouragement for MagicPreneurs in 2022 is that they not be dependent upon others for their success. But the meaning of our passionate message to conjurers who see their careers as businesses, has been flipped on us. Making others believe that here at MagicPreneur, we are putting down some factions. We are not.
We are Very Supportive of Other Performers
We are making it clear that dependency can bring you down and that you need all the magic tools of your magic marketing toolkit to stay on top of what you do as a performer in terms of booking shows. We apologize in advance to prestidigitators if this gets taken the wrong way:
Myth #1
In order to have a successful magic website in 2022 you need to find a web design magician to make to make one?
The myth buster is that these days you don’t need a web design magician because you can get your choice of many different website builder apps out there and do it yourself!
Myth #2
You must have the council of at least 3 professional USA magicians to ensure your show is a success?
The myth buster is that although big names in magic in Las Vegas frequently hire USA magicians as consultants, even if you are a USA Magician who is just starting out, you have the option being your own consultant for free by going to your local library in-person or online. Then all you have to do is go to the Dewey Decimal System category of 793.8 and then, as long as you practice in front of the mirror regularly for hours on end, you should do just fine!
Myth #3
As an entertainer mentalist you cannot achieve success as a full-fledged success as a mind reader and soothsayer unless you are able to invent mentalism effects for your act.
Although it is true that several professional mentalist entertainers invent mentalism effect they present to their audience, this is not the deciding factor in determining success in this intriguing subcategory of the magic entertainment arts!
But Most Importantly Make a Difference with Magic
In the end though, the most important thing is to make a difference with your magic. Whatever it takes. Magic is an entertainment art that is loved by audiences all over the world. So, whether you are able to be free of constraints in 2022 or not, we wish you, and all conjurers, a very happy new year, and best of luck with your magic career!
As you can see by looking at the conjurer above, there’s more of a chance to take a break when you’re a Zoom magician. Why? Because there is virtually (pun intended) no travel time or lugging around props.
Remote Magic is Not Going Anywhere Soon
Just some quick notes on a topic that is being spoken about a lot in the magic and mentalism forums. Many magicians or mentalists are talking about making the transition from in-person performing on site to online streaming video. One of the big areas of concern is in regard to the “challenging” Metamorphosis (stage illusion pun intended) from being an in-person prestidigitator to a virtual one.
Video stream magic or mentalism means you can take on clients thousands of miles away because it does not matter where you live including an NYC apartment or condo, or in a suburban or even rural environment. All you need is the willingness to put in some effort to assemble your “broadcast studio.”
If you are worried about investing in video cameras and lights, you could always use natural light outside (or through a window) and film it with your phone. Seriously. At least when starting out. But the important thing is to get going. No matter how you implement it, the important thing is to get started. And if you are concerned that remote education is really just a passing fad, as a magicpreneur this could be one of the most important investments in terms of time and expense. Why? Because Remote Magic is not going anywhere soon.
If You Do Not Have a Blog You Might Want to Consider Getting a Free One
Some MagicPreneurs are finding it useful to have a free blog. Getting a free blog is the easy part, there are so many platforms that are available. And as many of you know, there are ways you can equip your free blog with a self-working income stream. It is no doubt that many MagicPreneurs have heard about the method we are about to describe, but have you tried it? To make it worth you time to get a free blog and equip the stream, you should be clear on the audience you are trying to reach and how to reach them. This goes without saying of course, but to make the following info useful should know the answers to the two questions inside and out.
Your Free Blog is Well Suited to Use the Income Generator You May Know but Never Tried
Our overall message now is the importance of equipping your blog for the long duration, especially if you want to use your blog to make an income. One of the easiest to set up ways of bringing in money is through affiliate programs.
Example Of How this Free Blog Money Making Method Can Be Used
An example of a website you could set up your blog with an affiliate would be Amazon. Amazon, like many other companies they have an affiliate program which essentially means that you drive traffic to a product on Amazon and if someone goes from your blog to this item and then they purchase it, you get a commission.
Will the Visitors to Your Free Blog Want to Purchase the Stuff You Represent?
First you need to figure out who you would like to be an affiliate of. This is the most important solution because you must be sure that the same people who visit your free blog will also want to buy the affiliate products you represent.
Something to Remember when You are Setting up Your Free Blog’s Income Stream
So important we are going to say it again, which is the fact that since the kind of business or business idea that you are developing your blog for is going to be in a specific industry. The reason we are not going to list a bunch of companies you can be an affiliate for is because those affiliate programs you select as one to collaborate with, for best results should involve products that relate industry-wise to your free blog which can be found by simply entering into a search engine the keywords that define your industry in conjunction with the worlds “affiliate programs.”
If they Identify with Your Free Blog You Want to Make Sure they Connect with What You Offer
Think of it this way, people who eventually are going to explore your new blog are going to be those who are interested in the industry that your blog represents. So, it only makes sense to link them to affiliates who have products that will be useful. Since the goal is to have your web audience click on a link in your site to take them to a product to purchase, you want to make sure to work with those who have affiliate programs to be sites that have something of value to the kind of person who would be drawn to your site in the first place looking to your blog for solutions to their problems.
You Need to Know Thy Customer Drawn to Your Free Blog
The affiliates you link to could be another example of solving a problem that your web visitors have. Setting up links to affiliate programs so that you get recognized as having sent them a customer is easy in terms of becoming an affiliate and setting it up. The more difficult aspect is making sure that you decide to work with an affiliate program that have something your readers will really want.
Your Free Blog Can Lead to You Making Money in a Variety of Was
There is no point in sending them off to the affiliate programs site if it does not result in a purchase. Many searches will have to be made by you with “affiliate” in the search keywords as well as keywords that are specific to your industry including the name of your industry itself. Every affiliate program is going to be different, and you might be paid for a variety of different things such as being paid per sale or paid per leader or paid per click.
Make Sure Your Free Blog Visitors Receive Value
Therefore, you need to check out a certain company for whom you are considering being an affiliate for. There are many, many affiliate programs out there for your industry so do your research so that when you do decide to work with someone that it is a company that your trust and that you believe your blog visitors will want to purchase from as well as receive value from.
Dear MagicPreneur We Wish You Well
It is our sincere hope that some of this information has been useful to you. Even if you already knew about this particular kind of income stream, maybe it got you thinking about doing it with your free blog? One way or another, all of us are learning every day. Poof, this is the end of this post.
When you look at a search engine like the one that is number 1 in the world, what they have created is quite impressive. They have developed a veritable ecosystem with a myriad of useful online product that are irresistible to many MagicPreneurs and the public as well. The world’s most important search engine follows the business model that most big tech companies do. This is to develop free (?) internet products and services that we as entrepreneurs (and members of the public as well) feel we need desperately. Point blank, we seem willing to trade in as the fee, as many facets of our identity as possible.
What We Get
But for most this exchange seems worth it because of the value such services and product provide for us. They make it easy for us to share our lives with friends and family (and promoting our businesses), despite knowing that we are disclosing information about ourselves that in the wrong hands could be quite detrimental. The collecting of our personal data goes on and on with everything we do including searches, emails, online photographs, web videos and much much more. Heck, at a certain point big tech may remember things we’ve disclosed online that we have forgotten, thereby making these giant media companies in some ways knowing us better than we know ourselves. They have secret files on us that never forget a thing.
Business Benefits
The dream today is to be a MagicPreneur or an entrepreneur and be able to make money while you pursue your passion. And this is where everything comes together. Entrepreneurs, Micro Businesses, Small Businesses and Large Corporations are not just preyed upon from an information gathering prospective but also have the possibility of receiving benefits from the files that big tech has been keeping on us and others. With our files at their disposal big tech can offer businesses the opportunity to cash in on their information collected, for a price.
So, What Does this Have to Do with Being a MagicPreneur?
The drums roll builds in anticipation until finally a cymbal announces the crescendo. The exciting news is uncovered. It is that we as magicians and other entrepreneurs, have access to the files of those most likely to book us (become our customer) if we are willing to pay big tech a fee. They can help us reach out to potential clients via the information they have gathered. We just need to reveal the statistics of what constitute our perfect customers. They sell us other people’s data just as other people buy our data. The data is used to feature ourselves or our companies in ads including search engine placement, social media exhibition, online video and more.
Many Believe this is All Dandy
For a large amount of individuals and MagicPreneurs here in America, giving away our privacy online in exchange for free (?) communication tools is worth it. And knowing companies sell our private data to third parties appears to many as “the way it is.” Again, the irony is that as we sell our own privacy we can, on the flip side, we can in turn purchase other people’s information to promote our own businesses. MagicPreneurs, is this worth it to you?
First off, Happy New Year to all you MagicPreneurs out there! Also, to be clear, the following information is not to be considered business advice. We are not experts in the area of starting a business on Amazon and are merely sharing things we have learned. To be clear, We are NOT currently selling on Amazon, nor (as of this writing) have we ever done so, but it is a topic that we have been thinking about for quite a while, as you may have also. We are long time customers of Amazon and have always been interested to know what the behind-the-scenes of being a seller is like. Again, the following is for informational purposes only and is to be used at your own risk.
A Magic and Entrepreneurial Approach for the New Year?!
If by chance you are reading this blog post on this, the day of New Year’s Eve (or later!), you might find today’s topic interesting: selling your product, regardless of what it is, on Amazon. If you are not already promoting your magic career on Amazon, chances are you have thought about it. I know I have.
The Following is More than Just Magic
Although the upcoming tutorial can easily be geared toward magic, it is written in a way that is inclusive of doing a new business or promotion of another of your expertise’s if you have any. It’s a technique that can be applied to pretty much ANY business!
How to Position Yourself as a Magician on Amazon
Let’s face it, even if magic is your biggest pursuit of your passions, it’s not a bad idea to learn more about what is possible on Amazon. As a magician/mentalist myself it seems to me that two of the most likely conjuring applications of the following knowledge about to be disclosed (1st step of 15). You can position yourself by writing a magic book and selling it on Amazon. You can even consider selling magic tricks on Amazon. Plus other concepts, the sky’s the limit and only limited by your imagination.
You Had to Have Started Somewhere with Magic
Some magicians are going to be unhappy at the mention of revealing secrets, and I agree wholeheartedly with this sentiment. But think back to when you first started in magic. You had to start somewhere, right? I know my start in magic when I was a kid was filled with reading every book of magic I could get my hands on, plus using the money I made as a kid magician to buy more magic tricks and books.
We Recently Took the Plunge
So a short while ago we jumped right into doing research and learning more about the topic of selling on Amazon. In some ways putting together this first of several steps is an opportunity for us to learn together. We hope you find the following information useful even if you are a non-magician. Let us know what you think. And if you are a seasoned seller we’d love to pick your brain! Again, the following is just the first of 15 steps! So let us know if you want more!
POSSIBLY MAKE A DIFFERENCE for other Americans. By creating YOUR own Amazon Make Money ADVENTURE that could possibly make a difference by leading to more jobs. This has the potential to be an extremely easy undertaking if you know what the steps are and how to work them.
Are You Interested in Learning all 15 Steps?
This week we are bringing you the FIRST STEP OF 15 ONLY. If we receive interest from you on this topic. we will then continue to reveal the procedure one step at a time weekly possibly on other blogs like this one. We will base our moving forward on this 15 Steps in 15 weeks journey based on how many of YOU contact us with interest while signing up for your Make a Difference Newsletter.
You are Reading Step #1 of “Make a Difference as You Make Money: Amazon Edition”
If we get enough people responding with a desire for more information on how to engage in the process: Amazon Make Money, we will then continue to bring it to you. Remember, this is only the FIRST STEP of 15, meaning there are 14 of them left to achieve success.
Make a Difference?
But you may be asking yourself, how is “Amazon Make Money” a way to MAKE A DIFFERENCE? In most cases in which someone does something entrepreneurship oriented, it in turn creates jobs and opportunities for others.
Delegation is Key
If you do look at the 15 steps of how you can start a profitable Amazon business, you will soon see how some of steps can be delegated. This means YOU are MAKING A DIFFERENCE by providing opportunities to others!
Here is the first step and the only one we are covering in this article:
1. DO RESEARCH ON AMAZON to uncover a more comprehensive look at the process.
We now bring you the details of the research that is suggested you do fulfill this step.
Just so you know, the setting up an Amazon seller’s account is quick and easy to do. You just need to visit their services page.
Then you to scroll to the bottom of this page on Amazon and under the solutions section select “Sell on Amazon.” As of this writing (it could change) you can sell with the status of “Individual” with Amazon automatically taking a percentage of each sale. Or you can register as a “Professional” and pay a monthly fee.
Fees
These are just some of the fees involved though. To get a better idea of how all this works and what the fees currently are, be sure to look under Amazon seller fees on Amazon.com.
BUT BEFORE YOU DO ANY OF THIS –
Please read the information below. It will help you to decide whether you want to pursue selling on Amazon as a professional or an individual.
The Numbers
Doing your research on Amazon is especially important in terms of finding a product to sell or to figure out how (and how much) to market yourself made product. You should also look at FBA which stands for “Fulfillment by Amazon” which means you get your product to Amazon and they in turn handle the mailing of your products to your customers. This in many ways is more convenient for you because you do not have to worry about sending your product out to purchasers, but the problem is that Amazon takes a hefty cut or the profits for this business model. The exact percentage of the cut they take could change at any time, so it is best to check it out at Amazon to get the latest numbers.
Your Brand or Name on the Product
Another thing you will need to deal with (if you go the FBA route) is getting your product from your supplier’s warehouse to Amazon. This is of course if you want to white label (your brand name goes on the product) the merchandise you sell. A big choice that you will need to make is whether to take someone else’s product, at a price low enough to make a profit, and put your company name on it.
A Price Driven Market
Here are the challenges: Amazon is a PRICE driven marketplace. Think about how when YOU yourself buy products at Amazon. Don’t you check around a bit for who has the lowest price on an item that you are purchasing? A lot of other people do this as well. In fact, most folks do. So, you must ask yourself if you have a product online that you can sell at a low enough price so that you beat out the competition. Also, after you put up the cash to get the product from a wholesaler, Amazon will, upon the making a sale to one of your customers, takes their cut for their FBA services. Remember, FBA stands for Fulfilled by Amazon, meaning you get Amazon to take the orders and ship out your products to your customers. This means no messier as well as times consuming, packaging efforts on your part that would include things like figuring out postage and dropping the product to your shipper. Amazon makes the process a lot easier for you by using their FBA services. You must compare the ease of using the FBA method (for which Amazon takes a cut) versus you doing the shipping yourself.
Pricing Under Cutting by Your Competitors
Now before you get deflated let us talk about some good scenarios. If you can possibly find a need to someone’s problem that is currently not being fulfilled, this can be a thing to target because you manufacture the products yourself. But realize if you do not manufacture the product yourself, it is going to be a low-priced seller’s market. In fact, even if you do figure out something to make yourself, other sellers are going to catch on and try to undercut you.
Are You and EXPERT in any Particular Industry?
Yes, it is a dog-eat-dog world, but if you are lucky enough to be manufacturing a product for an industry that you are an expert in, you might be able to always be one step ahead of what provides VALUE your niche (your industry’s customers) at a PRICE you can deal with after handing out percentages.
What to Do if You are NOT an Expert in Something
But wonder if you are not an expert at anything. What industry niche do you focus on? Ask yourself in what category are a lot of your own personal purchases? This could be any kind of product and any industry if you have a love of it. A passion for it. Having these components will mean you will be more MOTIVATED to do the RESEARCH necessary so that you find the right product at the right price to then RESELL. In short, you find a wholesaler, they supply the product directly to you or ship to Amazon directly, and as sales happen Amazon takes its cut.
Do You have a Passion?
Have we lost you at this point? Hopefully not. It is going to take some focused work on your part that is hopefully fun due to it being an industry that you have a passion for.
It is All About Price
Be careful with all this though, if you are NOT manufacturing your own product, because if you supply brand names, the customer will again go where the best price is and either go directly to the brand’s store itself or that of the lowest priced seller.
Three Possible Approaches
To try to make this a little bit easier to decide which direction you take, here are three possible approaches:
MAKE YOUR OWN PRODUCT. You make your own product, put your own brand name on it, and then send it to Amazon to do FBA (Fulfilled by Amazon) and have them get it to your customers. You will make the most money this way if you have an original product that solves a problem that now is being underserved.
BUY FROM A WHOLESALER. The Second business model is that after doing your research you find a wholesaler you buy from who then either sends the products to you, or does so directly to Amazon, followed by Amazon fulfilling it to your customers.
SHIPPING IT YOURSELF. You could also either buy a wholesale product or make it yourself and send your products yourself. If you have a good method of packing and sending your product, chances are you can save money by doing this yourself. But how will your possible future customers, especially Amazon Prime members, think if they know you are sending it yourself and not under the Amazon Prime heading? Will this cause you to lose potential purchasers? As always, put yourself in the place of the consumer.
Amazon Prime Anybody?
You also want to consider if you desire to have your product to be sold under an Amazon Prime heading. This again will require researching to get the current numbers involved.
Profitable Categories
You will want to be selling as products those which are in profitable categories. Here are some of the favorites of customers as of this writing:
Apparel & Accessories
Cosmetics
Electronics
Hair Care
Health
Home Décor
Home & Garden
Kids & Toys
Nutrition
Pets
Skin Care
Supplements
More on Expertise Benefits
Do any of these categories strike a chord with you? Are any of them in line with your expertise or passion? Of course, if you are an expert yourself, or have one as a partner, things can move more smoothly for you. This is because you can leverage the fact that you represent expertise in the category heading.
The Passion Approach
But even if you yourself or your partner (if you have one) is not an expert, you must then rely on the “motivation factor.” This means that the more enthusiastic you are about a category the better off you will be in doing research and other explorations because you enjoy being a part of that industry.
Is It Worth Doing for You?
Looking at the Best Sellers section of Amazon can be a useful window into what people are purchasing. Check out the area you are interested in and ask yourself if there are opportunities for you to do something less expensively with quality to back it up?
The Tools that Can Help You with Your Research
Ahrefs can help you with this profit of getting selling data but it does cost money. Other paid tools include Amaze Owl, AMZ Base, AMZScout Pro, Helium 10, Jungle Scout, SellerApp and Unicorn Smasher. It might be worth your effort to look at these tools and figure out if they will be enough of a time saver for you to validate purchasing them? We have no monetary link to the products but just include them as options that you have in your research process. Some of these tools may or may not be available by the time you read this.
Google Trends
Do you know about Google Trends? It is a FREE search tool that lets you test out trends and get a sense of how popular they are. Be sure to not only search for a trend but figure out interest between different industries in comparison to each other. It is also useful to look at Google searches regarding a possible product, to see if it is included in the pulldown window indicating searches for it, plus YouTube pull downs are also a good popularity test to put your product through.
More Options
Another FREE tool (now) is SEMScoop. It professes to discover thousands of profitable keywords that have low competition. Why is this important? Because if you do a sales campaign for your products, in which you drive customers through SEO (Search Engine Optimizing) to your Amazon pages, the lower the current competition, the lower you will have to pay for those keywords. Again, the secret to any of these techniques is finding gaps in the market that need to be filled. You must be able to pivot in this business because change is ever present.
Ad Purchasing is Available in Tandem with Your Written Blog Content
Optimization is key for you to do, followed by possible paid advertising. And if you are purchasing Google AdWords, Bing Advertising, Facebook ads and so on, you want to make sure that the ads you want to purchase contain the same keywords that that your actual written content on your blog matches. In addition to written content that coincides with ads you will also need visual representation such as eye-catching images you are able to use without having to pay a fee.
More on Keyword Purchasing and Your Blog’s Content
Ultimately the paid search solutions like Facebook ads, Google AdWords, Bing Advertising and so on will get you the most specific targeting because that is the business that they are in: selling you advertising. How? Because they all get more and more information on you because you yourself are a demographic that other advertisers want to reach. Have you noticed having ads when you are engaged in your online viewing, that are a match for you and your interests? This is sometimes no coincidence.
How They Track You
The information you gave Facebook and your search engine choices (as well as products like Gmail and many more) are all geared to learning more about you and what they can sell to you. In turn, you can use these strategies yourself. The big media companies want you to pay them to get the keywords that once were available for free, because as you might have noticed, these and other companies provide you less and less opportunities to create organic content (non-paid) via keywords that you do not have to purchase.
Keep On Learning
Hopefully, you are still with us here. We realize this may seem like a lot to take in, but we want you to know that if you immerse yourself in it, motivated by your industry of choice, that you will get better and better with these techniques and soon they will be second nature to you. Please do not give up! Keep on learning! And let us know if you want more!
If you want to continue to be a magicpreneur who is making a living with their passion, be sure to read books about magicians and entrepreneurs. This can be fuel for your fire. Although I can not reveal the name of it here, but we just had an article published in one of the most important magazines for magician entertainers.
The Magic Community
In the article we covered information on performers in a recent show that the organization sponsored. These conjurers were all making their living through magic. A theme that came up frequently was the idea of having a passion for magic as well as the importance of giving back to the magic community.
Go to Your Local Library
If you are new to the magic profession and live near a library, don’t forget the Dewey Decimal number 798.3.
What is the woman doing in the library? She is reading library books with the number 793.8. This is the number for magic books. She is taking in books on conjuring. as well as those that focus on business.
There is a lot of talk these days about entrepreneurship as being one of the solutions for the lack of jobs in the current economy. The idea is that becoming an entrepreneur, or even an ArtisticPreneur, will allow people to be empowered to create their own opportunities. And MagiciPreneurs? The same concept. We decided to do a study of magicians we known locally here in New York City what they thought about combining artistic pursuits with business. They all said this is a viable way to work which is working for them. Congratulations MagicPreneurs.
If you are a magician who is an expert in a particular field or are working with someone else who is is and you document them, this can form the content of your of your message along with updates on good things that are going on. If you can work entirely digitally this is the best context because, although you are potentially subject to bullying or slandering, you don’t have to worry about your business being put on fire. Many magicians are now performing remotely with their gigs, and adding the component of Cause Marketing can be helpful for your magic and routines if worked into your patter.
The approach of cause marketing has to do with aligning your brand (and yes, as a magician you are a brand!) with a cause to produce profitable and societal benefits for both parties. This forms social value that is beneficial to both you and the organization you are helping.
Ideally you are able to do something to help others that has to do with what your outreach activities are all about. If this is the case, then you can offer up your services as a magician as the prize for those individuals participating in a campaign who makes the biggest difference in a measurable way. In other words, your business gains being under a spotlight in an integrated manner making it possible for you to be able to promote your business through the prizes offered. And when someone wins the contest you can do a special trick for them remotely.
The great thing about cause marketing is that it brings into focus your brand without having to spend more on marketing than you already are. This can increase customer loyalty and general good will toward your business as a magician.
In short, doing cause marketing often involves the need to motivate an audience to do something positive potentially for both your online and offline community. You want your customers to take some sort of action. The great thing about this is that you potentially will get new referrals for your act.
