Magicians Can Use “Cause Marketing” Too

If you are a magician who is an expert in a particular field or are working with someone else who is is and you document them, this can form the content of your of your message along with updates on good things that are going on. If you can work entirely digitally this is the best context because, although you are potentially subject to bullying or slandering, you don’t have to worry about your business being put on fire. Many magicians are now performing remotely with their gigs, and adding the component of Cause Marketing can be helpful for your magic and routines if worked into your patter.

The approach of cause marketing has to do with aligning your brand (and yes, as a magician you are a brand!) with a cause to produce profitable and societal benefits for both parties. This forms social value that is beneficial to both you and the organization you are helping.

Ideally you are able to do something to help others that has to do with what your outreach activities are all about. If this is the case, then you can offer up your services as a magician as the prize for those individuals participating in a campaign who makes the biggest difference in a measurable way. In other words, your business gains being under a spotlight in an integrated manner making it possible for you to be able to promote your business through the prizes offered. And  when someone wins the contest you can do a special trick for them remotely.

The great thing about cause marketing is that it brings into focus your brand without having to spend more on marketing than you already are. This can increase customer loyalty and general good will toward your business as a magician.

In short, doing cause marketing often involves the need to motivate an audience to do something positive potentially for both your online and offline community. You want your customers to take some sort of action. The great thing about this is that you potentially will get new referrals for your act.

What is Your MagicPreneur Marketing Strategy?

Getting bookings for your magic career is a little like playing chess. You need to have a strategy that works. In this article we reveal such a strategy!

 

You Need a Map

Being able to perform your magicpreneur act for an audience via Zoom, is all well and nice, but how do you get your bookings in the first place? DIYdigi.com, the marketing organization, put up an interesting post today all about getting bookings and acquiring customers. Don’t underestimate the need for a well thought out marketing strategy. Think of it this way, not having an overall plan in terms of marketing, is the same as needing to travel but not having a map! Currently in development is an online course that uncovers secrets to being able to create profitable marketing, and is called quite appropriately “Create Profitable Marketing.” But until that course is released, we meanwhile feature in this publication a useful strategy if you implement it properly.

Start an Online Magic Publication

Some of you reading the article about getting bookings and acquiring strategies per the link on this page, may possibly be coming back at us with the question “How am I supposed to do influencer marketing if I don’t have access to influencers nor the money to pay for them?” Worry not, you can still get influencer marketing on your side. How are you going to do this? There is a little known method of getting someone famous or semi-famous to be a guest on your magic website. The key here is to have a website that is not necessarily featuring your name such as something along the lines of “Magic Show TV.” Or a site that currently exists called USA Magicians.

You are Who You Associate With

The influencer acquisition strategy means have a site about magic or a related topic that has a name the implies more than just one person on it. You become the resident contributor on the your site featuring interviews with well known performers. Think of it this way, who would you be more likely to hire as a magician, the conjurer that was associated with well known names in magic, or she or he who was not? Obviously you become more desirable via who you hang with.

Work on Gaining Viewership

But wonder if you don’t have any magic influencer friends? That’s fine because what you do have is a publication about magicians. Simply get the contact information for a well known magician and email that person saying you want to interview them for your online magic magazine. You may be surprised who you can get on your website. And the more you do this, the greater viewership you will build, that in turn helps you get more prestidigitator influencers because people like being on sites that are popular. Try it out! It works if you work it!