What is the woman doing in the library? She is reading library books with the number 793.8. This is the number for magic books. She is taking in books on conjuring. as well as those that focus on business.
There is a lot of talk these days about entrepreneurship as being one of the solutions for the lack of jobs in the current economy. The idea is that becoming an entrepreneur, or even an ArtisticPreneur, will allow people to be empowered to create their own opportunities. And MagiciPreneurs? The same concept. We decided to do a study of magicians we known locally here in New York City what they thought about combining artistic pursuits with business. They all said this is a viable way to work which is working for them. Congratulations MagicPreneurs.
If you are a magician who is an expert in a particular field or are working with someone else who is is and you document them, this can form the content of your of your message along with updates on good things that are going on. If you can work entirely digitally this is the best context because, although you are potentially subject to bullying or slandering, you don’t have to worry about your business being put on fire. Many magicians are now performing remotely with their gigs, and adding the component of Cause Marketing can be helpful for your magic and routines if worked into your patter.
The approach of cause marketing has to do with aligning your brand (and yes, as a magician you are a brand!) with a cause to produce profitable and societal benefits for both parties. This forms social value that is beneficial to both you and the organization you are helping.
Ideally you are able to do something to help others that has to do with what your outreach activities are all about. If this is the case, then you can offer up your services as a magician as the prize for those individuals participating in a campaign who makes the biggest difference in a measurable way. In other words, your business gains being under a spotlight in an integrated manner making it possible for you to be able to promote your business through the prizes offered. And when someone wins the contest you can do a special trick for them remotely.
The great thing about cause marketing is that it brings into focus your brand without having to spend more on marketing than you already are. This can increase customer loyalty and general good will toward your business as a magician.
In short, doing cause marketing often involves the need to motivate an audience to do something positive potentially for both your online and offline community. You want your customers to take some sort of action. The great thing about this is that you potentially will get new referrals for your act.
Being able to perform your magicpreneur act for an audience via Zoom, is all well and nice, but how do you get your bookings in the first place? DIYdigi.com, the marketing organization, put up an interesting post today all about getting bookings and acquiring customers. Don’t underestimate the need for a well thought out marketing strategy. Think of it this way, not having an overall plan in terms of marketing, is the same as needing to travel but not having a map! Currently in development is an online course that uncovers secrets to being able to create profitable marketing, and is called quite appropriately “Create Profitable Marketing.” But until that course is released, we meanwhile feature in this publication a useful strategy if you implement it properly.
Start an Online Magic Publication
Some of you reading the article about getting bookings and acquiring strategies per the link on this page, may possibly be coming back at us with the question “How am I supposed to do influencer marketing if I don’t have access to influencers nor the money to pay for them?” Worry not, you can still get influencer marketing on your side. How are you going to do this? There is a little known method of getting someone famous or semi-famous to be a guest on your magic website. The key here is to have a website that is not necessarily featuring your name such as something along the lines of “Magic Show TV.” Or a site that currently exists called USA Magicians.
You are Who You Associate With
The influencer acquisition strategy means have a site about magic or a related topic that has a name the implies more than just one person on it. You become the resident contributor on the your site featuring interviews with well known performers. Think of it this way, who would you be more likely to hire as a magician, the conjurer that was associated with well known names in magic, or she or he who was not? Obviously you become more desirable via who you hang with.
Work on Gaining Viewership
But wonder if you don’t have any magic influencer friends? That’s fine because what you do have is a publication about magicians. Simply get the contact information for a well known magician and email that person saying you want to interview them for your online magic magazine. You may be surprised who you can get on your website. And the more you do this, the greater viewership you will build, that in turn helps you get more prestidigitator influencers because people like being on sites that are popular. Try it out! It works if you work it!
There are those who believe (hope) that we are coming out of the COVID-19 strangle hold. Whether this is true or not will soon be seen by observing small business owners and performers. Admittedly, there are shop owners who are coming back into business with safety precautions in place. For some this is working and for others not.
Be Zoom Ready
But what about entrepreneurs who do magic for a living? Is it time for her or him to get the doves and rabbit ready and all paraphernalia in place? Maybe, maybe not. At this point most likely not. You need to have in place your Zoom ready performing offering.
Make Restrictions Make You Better
We’ve talked about magic in the age of Zoom in other posts. The same things we said before are still true. You need to revise your act, whether you are a kid performer or a mentalist, to adapt to the restrictions of video conferencing.
You Can Do This
This is the time to put your creative magic/mentalism hat on and free associate with the normal effects you perform and figure out how to do them remotely. This can actually be a big selling point for you. The fact that you are bringing a unique and video ready act to the table that is ready for booking. There are magicians and mentalists all over America who are doing this and having success with it. You can too!
Even though we are in the midst of a pandemic, the future looks good for magicpreneurs and other related entertainers. Why? Because with the “preneur” in magicpreneur it is possible for one to helm destiny. The key here though is that because of COVID-19 all the rules have changed. But, especially for kid performers, the long range looks good. This is because kids love magic and a Zoom version of this has been tested with results that are quite encouraging. The kids still exclaim with glee, despite the performer not being in the same room as they are.
For the future to be bright it is all about innovation. In truth what it is, is engaging in “Digital Transformation.” This is the work of transmuting all processes that in the past used to require being “live and in person,” into digital ones. Of course “Digital Transformation” is not just about making processes digital, it includes keeping an open mind toward what the new tools offer.
Is This for You?
Another great digital way that magicpreneurs can use to make a living is to get involved with the writing of magic books and creating effects to be sold to other magicians. In fact, that magic world needs a new book and effects that can be done digitally. So maybe you are the person to do this?!
To succeed as a MagicPreneur you need a magician in a suitcase that you can carry wherever you go. But seriously folks…What is meant by this is the suggestion that we always have a conjurer with us at all times. Why? Because no matter where you are in your career, an important component of success is to never forget the wizard aspect of your MagicPreneur business strategies.
Magicians Versus Actors
Being a MagicPreneur is unlike any other kind of entrepreneur because magic is a unique artform and therefore has unique needs in terms of promotion. What would work for say, an actor, is not going to work for a magician. Why? Because a magician is a self contained act, whereas an actor is seeking employment in an existing production.
And especially in these days of the Coronavirus, Magicians need a unique approach. Projects like “Invent Mentalism,” take into consideration the times we live in and presents for the prestidigitator a special pathway of making a living in these challenging times of not having audiences because of the six feet apart requirements. So at a loss of what to do in the present for your career? Make sure you always have a magician in a suitcase with you to reveal the newest approaches such as “Invent Mentalism.”
It’s better than a roll of the dice. We’re speaking of course about becoming a Magicpreneur which is defined as:
“A person who is a magician entertainer or individual interested in magic who has become or is becoming an entrepreneur.”
Is this you? A horrendous thing has happened to magic entertainers due to the Coronavirus. They have lost their livelihood that was dependent upon them performing for an audience. But now that people can no longer gather for fear of spreading the disease, there has been no need to hire magicians. So what is a Magicpreneur to do? The answer is in the definition of Magicpreneur. The MagicPreneur must forge ahead with their entrepreneurship side and look for new ways that their skills can help them make a living.
New PDF eBook
As of this writing, soon there will be a new PDF eBook available at the Invent Mentalism website with the domain name InventMentalism.com that was created by the people of USA How To. USA How To is an organization that creates “How To” eBooks as well as provides marketing services, many of which are described in the pages of their books.
Why Just Survive when you can Thrive
“Invent Mentalism” as the title connotes, is about inventing mentalism magic tricks. A bonus section has been added to Invent Mentalism which consists of strategies for magician’s to thrive in a post COVID-19 world. If you are a magician and entrepreneur – in other words Magicipreneur – keep your eyes out for this publication. It will be available soon. It’s better than a roll of the dice.
We’re thrilled to have you here. This is a passion project because we believe that mentalists and magicians and any career as an entertainer, should include the knowledge of how to be able to make a living with your art, ever more difficult as the Coronavirus has ravaged our country and the world. This is a common sense eBook that reveals some little known ideas that make it easier to be successful despite the current challenges.
An Exciting New Chapter
Sure, it’s going to be different but this doesn’t mean you have to give up your knowledge and your joy of performing. Magicians already posses discipline that comes about through practicing for hours to make an effect just right and performance ready. Now some of those same skills can open the door for you into an exciting new chapter in your performing artist career.